Skip to main content
PYRAMYD
  1. Countries
  2. Asia
  3. South-eastern Asia
  4. Thailand

Country Market

Thailand.

Supports an ASEAN software market with Thai delivery, PDPA 2019, and BoT-supervised PromptPay payment

TH / THATLD .thSaaS penetration 43% (2025)Digital maturity: high

Sample taken from the graph on 8 October 2026.

Market Footprint

Why this country shows up in procurement plans.

IT spending

$31B

Annual IT spending, 2025 (source: Thailand ICT market reporting triangulated from Gartner, International Trade Administration, and Statista).

In the graph

2,155

Companies in the PYRAMYD graph tagged with Thailand.

Data residency

Multinationals accept Singapore or Japan regions for many workloads, but Thai banks, government agencies, and citizen-data platforms increasingly ask for Thailand hosting, Thai incident contacts, and local exit procedures.

See PYRAMYD answer a live question in Thailand.