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PYRAMYD

Markets hub

Read any software market in an afternoon, not a quarter.

Every software category, industry, country and role on one graph: who leads a category and what buyers pay for it, what each industry prioritizes, which rules apply where, and who signs the order — with the sources and a confidence recorded on every field.

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2,546 software categories · 463 sub-industries · 249 countries and territories · 4,349 roles

Built for

Strategy and corporate development, product marketing, competitive and market intelligence, and sales operations teams. See each team's work

Plans

Included in Growth and Enterprise. See pricing

What's inside

4 modules, named as they appear in the app.

Each one reads and writes the same graph, so a signal that lands in one place shows up everywhere it matters.

Category Taxonomy

Know who leads a category, what buyers pay, and what could disrupt it.

  • Size the opportunityMarket size and five-year growth from named research publishers, split by segment, region and industry.
  • Read the landscapeLeaders with their market share, innovation leaders, emerging players and niche specialists, and how concentrated the category is.
  • Know what buyers payPrice ranges, the dominant pricing model, contract value by company size, total cost of ownership and payback.

See Category Taxonomy

Industry Taxonomy

See what each industry prioritizes, and how to sell into it.

  • Pick the verticalEach industry's software priorities, spend per employee and typical deal size, before you build a campaign around it.
  • Sell into itThe ideal customer, the channels, the messaging and the objections to expect, with the buying committee by company size.
  • See the rules comingActive, upcoming and proposed regulations, with their dates.

See Industry Taxonomy

Country Taxonomy

Decide where to expand, with the rules in view.

  • See the rules firstPrivacy law, data residency, AI regulation, sanctions and tax for SaaS, before the launch plan rather than after it.
  • Know the local playersThe local software vendors, and the largest companies headquartered there.
  • Brief the expansionPick a category and a horizon, and get a market-entry brief saved as a Studio document.

See Country Taxonomy

Role Taxonomy

Know who buys, who uses, and what each role runs on.

  • Write to the real buyerPain points, sales objections and demo must-haves, for messaging that lands.
  • Map the buying committeeThe decision makers behind the software call, what each one weighs, and buying authority by company size.
  • Size a seat-based marketSoftware spend per seat and seats by company size, for pricing and territory plans.

See Role Taxonomy

Also included

On every record

APEX insights on each tab, tracking with alert counts, filters, CSV export, and the sources and a confidence behind every field.

See a free sample first

Browse sample category, industry, country and role pages, with no account.

Learn more

Who uses it

The work each team brings to Markets.

The recurring jobs these teams run, how each one runs here, and the modules it uses.

Strategy and corporate development

Measured on: Choosing where the company competes next, with a market case the board accepts.

  1. Size a market for the annual plan

    Annually

    Open the category for its published market size and growth, its segment and region splits, and the sources behind them.

  2. Screen categories for acquisition targets

    Quarterly

    Compare a category's leaders, emerging players and concentration, then open Competitor 360 on the companies that stand out.

  3. Brief the next country to enter

    Per expansion decision

    Check the country's privacy, data-residency and AI rules and its local players, then generate a market-entry brief for your category.

Strategy & corporate development across every hub

Product marketing

Measured on: Picking the segments and buyers to target, with a story backed by numbers.

  1. Pick the industries to target next

    Quarterly

    Compare industries on software priorities, spend per employee and deal size before you build a campaign around them.

  2. Write messaging for each buying role

    Per launch

    Open the role for its pain points, objections and demo must-haves, and the decision makers who make the software call.

  3. Build the category story for a launch

    Per launch

    Pull the category's leaders, emerging players, concentration and disruption risks, so the launch narrative rests on sourced data.

Product marketing across every hub

Competitive and market intelligence

Measured on: An accurate picture of each market that other teams plan from.

  1. Prepare the quarterly market landscape review

    Quarterly

    For each category you follow, review the leaders, innovators, emerging players and concentration, with the sources behind each field.

  2. Track the categories that matter

    Ongoing

    Track the categories you cover and follow their alert counts from one tracked list, instead of reopening each profile.

  3. Answer who buys a category

    As asked

    Combine the industries that prioritize a category with the decision makers who make the software call.

Competitive & market intelligence across every hub

Sales operations and RevOps

Measured on: Territories, quotas and pricing inputs that match where demand really is.

  1. Size territories for the annual plan

    Annually

    Use software spend per seat and seats by company size to size territories before quotas are set.

  2. Set a spend baseline for pricing

    Per pricing review

    Compare software spend per employee across industries and per seat by role, so a pricing or packaging decision starts from a baseline.

Sales operations & RevOps across every hub

How it works

From a question to a sized market.

  1. 01

    Start from any angle

    A category, an industry, a country or a role — every one sits on the same graph, so you can move between them.

  2. 02

    See demand and the field

    Who buys, how much, who leads and how concentrated the market is, on one page.

  3. 03

    Check the money and the rules

    Economics shows who funds the players; Compliance shows the regulation that shapes the market.

  4. 04

    Take it into the plan

    Every number keeps its source, so the sizing survives the meeting where it gets challenged.

Bring the market you need to size.

We'll size it with you in a live session — demand, leaders and who buys — with the sources on screen.

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