Markets hub · Market 360
Decide which market to go after next, with the evidence in view.
Define a target market from up to five categories narrowed by industry, country, and role, size it (total, serviceable, and obtainable companies, with the method and assumptions), rank the competitive whitespace, and compare two markets side by side. Scoring on the eight dimensions and ordering a Market 360 report do not work yet.
How it works
How a Market 360 is built.
Define a market, size it, and see where the room is.
Define a market by picking up to five software categories, then narrow it by industry, country, and role. Add your product if you want Fit measured.
Market 360 reads public evidence from the Product Graph: taxonomies, companies, products, and buyer reviews. With your CRM connected, it adds your accounts and deals, kept private to your organization.
Sizing counts companies, not dollars. TAM is the companies in your industries and countries, SAM keeps the company sizes that buy, and SOM is your accounts not yet buying here.
Who buys comes from the reviews: the top buyer industries and company sizes. Whitespace then ranks each category by demand per vendor, total demand, and how unhappy buyers are.
Eight dimensions score the market from 0 to 100 in two lanes: Opportunity, and your Ability to win. Each lane is a plain average, and no number combines the two.
Compare two saved markets side by side, with a check that names any difference in how they were defined, and export either one as a PowerPoint deck or a PDF.
Narrated walkthrough, about 77 seconds. Turn on narration to hear it; the captions on the board carry the same words.
Read the six steps
- Define the market. Define a market by picking up to five software categories, then narrow it by industry, country, and role. Add your product if you want Fit measured.
- Read the evidence. Market 360 reads public evidence from the Product Graph: taxonomies, companies, products, and buyer reviews. With your CRM connected, it adds your accounts and deals, kept private to your organization.
- Size it in companies. Sizing counts companies, not dollars. TAM is the companies in your industries and countries, SAM keeps the company sizes that buy, and SOM is your accounts not yet buying here.
- Where the room is. Who buys comes from the reviews: the top buyer industries and company sizes. Whitespace then ranks each category by demand per vendor, total demand, and how unhappy buyers are.
- Eight dimensions, two lanes. Eight dimensions score the market from 0 to 100 in two lanes: Opportunity, and your Ability to win. Each lane is a plain average, and no number combines the two.
- Compare and export. Compare two saved markets side by side, with a check that names any difference in how they were defined, and export either one as a PowerPoint deck or a PDF.
What you can do
Define the market
Pick up to five categories, narrow them by industry, country, and role, name the product you sell, and share the market with a team.
Size it
Total, serviceable, and obtainable companies, the obtainable revenue from your median won deal, and the method and assumptions behind each figure.
See where the room is
Where incumbents leave room, who buys by industry and company size (from reviews collected to mid-June 2026), and, once your CRM is connected, which accounts in the market you cover, contest, or have not reached.
Plans
Included in Starter (when Markets is the hub you pick), Growth, and Enterprise. See pricing
See Market 360 with your own product.
Request access, or book a session and we'll walk through it with your product, your competitors, and your accounts.